diff --git a/src/js/background/sync.js b/src/js/background/sync.js
index fc6d875..6dfb629 100644
--- a/src/js/background/sync.js
+++ b/src/js/background/sync.js
@@ -128,16 +128,9 @@ const sync = {
       await sync.checkForListenersMaybeAdd();
 
       async function updateSyncIdentities() {
-        const { syncExcludeRegExp } = await browser.storage.local.get("syncExcludeRegExp");
-        const excludeRegExp = new RegExp(syncExcludeRegExp, "i");
         const identities = await browser.contextualIdentities.query({});
 
         for (const identity of identities) {
-          // skip excluded identities
-          if (identity.name.match(excludeRegExp)) {
-            continue;
-          }
-
           delete identity.colorCode;
           delete identity.iconUrl;
           identity.macAddonUUID = await identityState.lookupMACaddonUUID(identity.cookieStoreId);