Merge pull request #140 from mozilla/metrics-doc-3
for #3: start metrics.md doc
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# METRICS
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## Data Analysis
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The collected data will primarily be used to answer the following questions.
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Images are used for visualization and are not composed of actual data.
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### Do users install and run this?
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What is the overall engagement of the Containers experiment?
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**This is the standard Daily Active User (DAU) and Monthly Active User (MAU) analysis.**
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This captures data from the users who have the add-on installed, regardless of
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whether they are actively interacting with it.
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### Immediate Questions
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* Do people use the containers feature & how do people create new container tabs?
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* Click to create new container tab
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* \+ `entry-point` value: "tab-bar" or "pop-up"
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* Do people who use the containers feature continue to use it?
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* Retention: opening a second container tab (second tab in the same container, or a tab in a second container?)
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* What containers do people use?
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* userContextId
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* \+ Number of tabs in the container (when should we measure this? on every tab open?)
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* Do people edit their containers?
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* Click on "Edit Containers"
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* Click to edit a single container
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* Click "OK"
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* Click to delete a single container
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* Click "OK"
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* Click to add a container
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* Click "OK"
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* Do people sort the tabs?
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* Click sort
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* \+ Number of tabs when clicked
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* Average number of container tabs when sort was clicked
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* Do users show and hide container tabs?
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* Click hide
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* \+ Number of tabs when clicked
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* \+ Number of hidden containers when clicked
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* Click show
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* \+ Number of tabs when clicked
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* \+ Number of shown containers when clicked
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* Do users move container tabs to new windows?
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* Click move
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* \+ Number of tabs when clicked
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* Average number of container tabs when new window was clicked
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* How many containers do users have hidden at the same time? (when should we measure this? each time a container is hidden?)
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* Do users pin container tabs? (do we have existing Telemetry for pinning?)
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* Do users change URLs in a container tab? (sounds like it could be a flood unless we only record the first URL change?)
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### Follow-up Questions
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What are some follow-up questions we anticipate we will ask based on any of the
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above answers/data?
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* What is the average lifespan of a container tab? Is that longer or shorter than a regular tab? (if we don't have data on the latter, the former probably isn't worth gathering data on since we will have nothing to compare it to).
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## Data Collection
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### Server Side
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There is currently no server side component to Containers.
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### Client Side
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Containers will use Test Pilot Telemetry with no batching of data. Details
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of when pings are sent are below, along with examples of the `payload` portion
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of a `testpilottest` telemetry ping for each scenario.
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* The user clicks on a container name to open a tab in that container
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"clickedContainerTabCount": <number-of-tabs-in-the-container>,
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"event": "open-tab",
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"eventSource": ["tab-bar"|"pop-up"|"file-menu"]
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}
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```
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* The user clicks "Edit Containers" in the pop-up
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```js
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{
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"uuid": <uuid>,
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"event": "edit-containers"
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}
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```
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* The user clicks OK after clicking on a container edit icon in the pop-up
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"event": "edit-container"
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}
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```
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* The user clicks OK after clicking on a container delete icon in the pop-up
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"event": "delete-container"
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}
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```
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* The user clicks OK after clicking to add a container in the pop-up
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"event": "add-container"
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}
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```
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* The user clicks the sort button/icon in the pop-up
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```js
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{
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"uuid": <uuid>,
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"event": "sort-tabs",
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"shownContainersCount": <number-of-containers-with-tabs-shown>,
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"totalContainerTabsCount": <number-of-all-container-tabs>,
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"totalNonContainerTabsCount": <number-of-all-non-container-tabs>
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}
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```
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* The user clicks "Hide these container tabs" in the popup
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"clickedContainerTabCount": <number-of-tabs-in-the-container>,
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"event": "hide-tabs",
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"hiddenContainersCount": <number-of-containers-with-tabs-hidden>,
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"shownContainersCount": <number-of-containers-with-tabs-shown>,
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"totalContainersCount": <number-of-containers-with-tabs-hidden-or-shown>
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}
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```
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* The user clicks "Show these container tabs" in the popup
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"clickedContainerTabCount": <number-of-tabs-in-the-container>,
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"event": "show-tabs",
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"hiddenContainersCount": <number-of-containers-with-tabs-hidden>,
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"shownContainersCount": <number-of-containers-with-tabs-shown>,
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"totalContainersCount": <number-of-containers-with-tabs-hidden-or-shown>
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}
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```
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* The user clicks "Move tabs to a new window" in the popup
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```js
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{
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"uuid": <uuid>,
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"userContextId": <userContextId>,
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"clickedContainerTabCount": <number-of-tabs-in-the-container>,
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"event": "move-tabs-to-window"
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}
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```
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### A Redshift schema for the payload:
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```lua
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local schema = {
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-- column name field type length attributes field name
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{"uuid", "VARCHAR", 255, nil, "Fields[payload.uuid]"},
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{"userContextId", "INTEGER", 255, nil, "Fields[payload.userContextId]"},
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{"clickedContainerTabCount", "INTEGER", 255, nil, "Fields[payload.clickedContainerTabCount]"},
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{"eventSource", "VARCHAR", 255, nil, "Fields[payload.eventSource]"},
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{"event", "VARCHAR", 255, nil, "Fields[payload.event]"},
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{"hiddenContainersCount", "INTEGER", 255, nil, "Fields[payload.hiddenContainersCount]"},
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{"shownContainersCount", "INTEGER", 255, nil, "Fields[payload.shownContainersCount]"},
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{"totalContainersCount", "INTEGER", 255, nil, "Fields[payload.totalContainersCount]"},
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{"totalContainerTabsCount", "INTEGER", 255, nil, "Fields[payload.totalContainerTabsCount]"},
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{"totalNonContainerTabsCount", "INTEGER", 255, nil, "Fields[payload.totalNonContainerTabsCount]"}
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}
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```
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### Valid data should be enforced on the server side:
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* `eventSource` should be one of `tab-bar`, `pop-up`, or `file-menu`.
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All Mozilla data is kept by default for 180 days and in accordance with our
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privacy policies.
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